How to Increase Your EBay Response
Only a successful sale generates profits. You can encourage visitors
to your auction, you can alsvo get them to read it, but the most
important thing is to get them to bid on it. Below are some tips
that can help you increase response on your e-bay listing and
make more money on each sale:
1) A lot depends upon how you design your auction. You have
to attempt to put information on it in a manner that it gives
the much required incentive to the casual or interested visitors
to actually bid for your item. For example some people do not
give enough importance to the accompanying picture they have
posted on eBay. A professionally shot picture with proper lighting
and un-intrusive background is as vital as the description of
your item.
2) Most of the bidders are apprehensive about disputes and
the hassles that they might get into after they pay up. To allay
such fears the best policy is to sign up at SquareTrade and
get permission to display their logo on your auctions which
will assure the bidders that they will be not be shortchanged
in any eventuality. It gives a professional look to your auction
and you will always see it on PowerSellers auctions. To further
your professional image and build confidence, put up all business
practices in a visible place giving details, including shipping,
time schedules, and refunds.
3) Nothing boosts confidence more than good feedback. Include
all positive feed back comments prominently and in the event
that you have 100% positive feedback, make sure that it is mentioned
on all auctions. If you have a reserve price it is likely to
discourage bidders. Displaying a NR (no reserve) along with
your item’s name should take care of that.
4) Benefits not features: Make sure your description emphasizes
on the benefits that your item can give to the customer, not
just its features. This is a classic sales technique. If you
have trouble with this, remember: 'cheap' is a feature, 'save
money' is a benefit.
5) You can never be sure of which payment method a particular
bidder might be comfortable with. Try to include unusual payment
methods such as checks, which most of the sellers try to avoid.
Also keep just two or three auctions going on for an item you
have more than one of in stock rather than choosing the Dutch-auction
route.
6) Remember that much depends upon the search results when
it comes to categories that are crowded. To ensure that your
product comes up in the first ten results and you get the maximum
hits you need to upgrade regularly. The best upgrades may be
expensive but they may be worth the money you spend for them.
