Make the Most from Freelancing by Effectively
Promoting Your Online Freelance Business Services (Part 1)
For a freelancer, having a professional presence in their area
is of prime importance, be it the internet or offline. The latest
equipment and the best technology will not be of any use without
that much required ‘presence’. This presence is what
builds credibility and is acquired by marketing your services
in an appropriate and effective manner.
Marketing your freelancing services begins with marketing yourself.
You would understand what I am trying to say, if you look at
yourself as a ‘Brand’ that requires a very high
level of marketing. Just as companies have reputation, each
person you meet offline or interact with online, forms an opinion
about you and this reputation (positive of course) is what creates
a brand.
There are several ways to promote your services on the internet,
through email, websites, articles, e-books, and several others.
Sending e-mails is a great way to let people know about yourself
and your services. Send emails to people who you are connected
with in some way, such as organizations that you belong to or
various groups that you are a member of, or to people that have
requested you to. Create signature files with details of your
name, address, telephone and links to your websites (if you
have a website). A small description of what you do and contact
information should be sufficient to peak the interest of people.
You can start sending newsletters. Never send too many and
watch the pace at which your newsletters reach people. There
should be a decent gap between each. Make readers aware of your
services through these newsletters. This may require a little
bit of knowledge. Read all about newsletters and how they are
done, as these could really be a great help to a freelancer.
Now, here is one of free ways of marketing freelancing services.
You can start writing articles and send them to website owners,
relating to the topic of their website and have a bio box at
the bottom of the article, giving details about your services
and this would work better if you have your own website, where
they can link to.
When marketing offline, you can use newspapers, magazines,
pamphlets, press conferences, and advertisements, to market
your services. Giving your telephone number as a point of contact
is a must. Then finally, if someone calls showing interest in
your services, it becomes inevitable for you to meet them, unlike
online when all your services can be marketed without actually
coming face-to-face with your client.
